Meteoric Rise Of Indian Tourism Industry In 2005 – '06
Hotels in India are immensely benefited by the potential of e-tourism in India. With the opening up of Indian sky to foreign airlines and decisive government action to facilitate tourism, Indian hotels are availing of all the technology at their disposal to reach out to tourists even before they have actually stepped out of their home. Such has been the influence of internet technology in the hospitality industry that Internet and Mobile Association of India has projected online transaction for tourism to the tune of Rs 1,180 crore for the financial year 2005 – ’06.
Among the movers and shakers of the e-tourism market, has come up as a potent force. Desiya.com has changed the concept of e-tourism enabling hotel reservation in India through a different type of hotel reservation engine. The state of the art hotel booking engine of Desiya enables a user to book hotel rooms in India real time. Huge tourist inflow has unwittingly given rise to the problem of hotel room availability. With limited inventory, most travel site throw up their hands when hotel rooms are sought in busy Indian cities at a short notice. With Desiya, the probability of not getting any accommodation is next to nothing simply because it has a vast inventory. There are more than 370 hotels spread over more than 150 Indian cities and the hotels are of all class and categories.
Desiya.com has woken up to the profile of discerning tourists. Not only are travelers concerned with reservation, they are equally concerned about air tickets and car rentals. According to latest reports, of the total air tickets bought and sold, about half of the transaction takes place online. This is about Rs 397 crore. International travelers also prefer package and discounted tour. Desiya has everything to satisfy a potential tourist to India. Hospitality provided by the Desiya hotels match the very best of international standard. Online e-booking facility provided by Desiya has been a fascinatingly new experience for those who have tried it out.
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